Thinking of a concept

Before constructing my music magazine I needed to think of concepts to either fit in or compete with the current market. I decided that although there are quite a few rock music magazines in the current market, I thought that this genre would be a good one to choose as it is one that I enjoy and it is quite popular.
My magazine will include things like gig listings and new rock bands to appeal to the target audience. I think that my magazine will work because it will fit in with other magazines out there already and will be good competition.
I am going to look at similar magazines suited to the same genre and research into them and their audiences.

From my research I have decided to go with the name Unplugged. I feel that it is the best out of the names I came up with and it fits in with the genre of my magazine. My target audience will be mostly females, but it will also appeal to some males too. These males and females will be fans of rock music and subgenres of rock. The features and fonts, etc will coincide with what the audience are interested in and it will appeal to them. The colour scheme will be bright and colourful to attract the target audience, perhaps other colours like red and black will be used. Dark colours are often associated with rock and grunge so it will fit in with the genre but using a few bright colours like blue and yellow with the dark colours will make everything contrast and attract the audience. The fonts will be eroded and grungy to fit in with the style of rock. The fonts will be similar to those seen in magazines like Kerrang! and Rocksound.